Edward Rose & Sons is an Equal Opportunity Employer (M/F/D/V).
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The Social Media Coordinator will help promote the success of the Kalamazoo Division of Edward Rose and Sons through various responsibilities. These responsibilities include, but are not limited to, the monitoring of social media platforms such as Facebook, Instagram, Twitter and any additional social media sites that may prove beneficial to the success of the company. The Social Media Coordinator will post messages and photos to any and all community social media pages and help community personnel that wish to post to their community’s social media pages. The Social Media Coordinator will also be responsible for monitoring and responding to any relevant ratings and reviews on websites such as Google, Yelp, Facebook, Apartments.com, ApartmentGuide.com, etc. As well as conducting resident and prospective resident online surveys throughout the year.
The Social Media Coordinator will need to have strong computer skills and be able to communicate effectively with the Marketing Manager, Assistant Marketing Manager, Regional and Community Managers as well as other department heads in the Kalamazoo Office. They will also need the ability to adapt quickly to the ever-changing environment of social media and the impact it has on marketing apartments through self-education and training opportunities including webinars, brainstorming sessions with the Marketing Department team and formal educational seminars. The Social Media Coordinator will need the ability to train Leasing Agents, Assistant Managers and Community Managers to use social media in a cohesive and beneficial way.
Assist Marketing Manager with various tasks including:
Posting of text, image and video content to social media pages
Monitoring and responding to online ratings and reviews from residents and prospective residents
Research of prospective resident online search preferences and discover current trends
Measuring web traffic and monitor SEO
Helping communities set up engaging content on their social media pages that will increase traffic and customer loyalty
Conducting online resident surveys and report trends and areas of concern
On-site best-practices training for community personnel with regard to social media posting
Developing social media plan for new communities, including creating of Facebook, Twitter and Instagram pages that will help with the pre-leasing process
Monitoring competitor web pages, ILS listings and social media postings
Updating images and text to the edwardrose.com website
Must have a valid driver’s license and a DMV record acceptable to the company’s liability provider
Able to travel over 600 miles from the Kalamazoo Office and stay at various locations for up to 4 days
Expertise in multiple social media platforms
Possess general computer skills including the use of various software programs including Excel, Word, Access, PowerPoint and Yardi
Possess strong written and verbal communication skills
Comfortable with training and speaking in small and large groups
Able to meet hard deadlines and execute job duties under stressful circumstances
Possess general photography skills
Able to work evenings and weekends when necessary
Able to work with multiple projects simultaneously
Able to represent the Marketing Department and the Kalamazoo Office with regard to personal appearance, professionalism and conduct
Pay commensurate with experience
Edward Rose and Sons – Edward Rose & Sons is a family owned company providing modest to brand new luxury apartment communities throughout the Midwest and surrounding states. We handle all phases of development: from land acquisition to construction to management and maintenance. We take great pride in the communities we create. Our company, while expanding, also strives to be aware of the natural settings in which we are building. In addition, we include many amenities for our residents such as outdoor pools, fitness centers, and clubhouses. From the selection of land to maintenance of buildings, Edward Rose & Sons is there with our residents every step of the way.